Books on decision making recommended by our associates, advisors or customers to bolster your knowledge of decision theory and industry best practices.


Nudge - Richard H. Thaler, Cass R. Sunstein

Rational economics and the effect of context on decision making from a behavioral economist.
The Wisdom of Crowds

The Wisdom of Crowds - James Surowiecki

An informative and useful book about how to tap the collective power of groups to obtain answers that are more accurate than individual experts.

Sway - Ori Brafman, Rom Brafman

A look at how we initially look at or frame a decision affects the way that we, often incorrectly, evaluate or analyze the alternatives.


Blink - Malcolm Gladwell

How we make instant judgments and why this can be an efficient way of making decisions. The book gives little analysis of why and when this has occasionally disastrous consequences but still a worthy read.

Predictably Irrational - Dan Ariely

A humorous but informative look at the often predictably irrational way that we make everyday decisions.
How Doctors Think

How Doctors Think - Jerome Groopman

A look at common decision mistakes in the context of medical diagnosis.

Thinking Fast and Slow

Thinking Fast and Slow - Daniel Kahneman

One of the best books on the fast application of intuition and the slower process of rational analytic thinking.
Fooled By Randomness

Fooled by Randomness - Nassim Nicholas Taleb

An investment favorite on the role of randomness and serendipity.

Moneyball - Michael Lewis

A look at hidden performance indicators conducted through the lens of the Oakland A baseball team - an organization that consistently fought above its weight class.


Antifragile - Nassim Nicholas Taleb

Dealing with the dangers posed by the proliferation of uncertainty and volatility.
Analytics at Work

Analytics at Work - Jeanne G. Harris, Thomas H. Davenport

This book provides a road map and tools for unleashing the potential buried in your company's data.
Super Crunchers

Super Crunchers - Ian Ayres

A very readable book on why mathematical analysis beats intuition and why simple models are often more accurate than complex ones.

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