Popular Books
Books on decision making recommended by our associates, advisors or customers.
Risk : The Science and Politics of Fear
Dan Gardner

A popular but academically sound and well written and researched book on decision making. In the vein of thinking fast and slow (Associate favorite)
Thinking Fast and Slow
Daniel Kahneman

One of the year’s best books and the fast application of intuition and the slower process of rational analytic thinking
Sleights of Mind: What the Neuroscience of Magic Reveals About our Everyday Deceptions
Stephen Macknik

An interesting book about how we sometimes deceive ourselves.
The Invisible Gorilla: How our Intuitions Deceive Us
Christopher Chabris and Daniel Simons

A simple but powerful book about how we sometimes focus on the expected small and miss the unexpected large.
Why We Make MiStakes
Joseph Hallnan

Applying pattern recognition and overlooking details to explain why we tend to think that we are all above average
David H. Freedman

A provocative and insightful book about experts and certainty. Much more than simple scepticism this is a highly readable and entertaining read that should be required reading for academics and journalists alike.
How to Measure Anything: Finding the Value of "Intangibles" in Business
Douglas W. Hubbard

Why how we measure is important.
How We Decide
Jonah Lehrer

The title says it all. Much better than Blink. Goes well with Descartes Error.
Richard Thaler & Cass Sunstein

Rational economics and the effect of context on decision making from a behavioral economist.
The Drunkard´s Walk: How Randomness Rules Our Lives
Leonard Mlodinow

An argument that much of what we believe to be skill is in fact luck. Goes well with
Fooled by Randomness.
Ori Brafman and Rom Brafman

A look at how we initially look at or frame a decision affects the way that we, often incorrectly,
evaluate or analyze the alternatives.
Predictably Irrational
Dan Ariely

A humorous but informative look at the often predictably irrational way that we make everyday decisions
Michael LeGault

An occasionally dry and overly dense book that aims to refute Blink. Among other ideas it humorously questions why divorce rates are so high poor if intuition is such a good way of making decisions and notes that "good" intuition is usually built from deep expertise.
Competing on Analytics
Thomas H Davenport and Jeanne G. Harris

A fascinating book that expands and complements the January 2006 Harvard Business Review article of the same name. Argues that the future of decision making (and competition) requires more rigorous mathematical analysis to decision making (In god we trust - all others bring data).
Michael Lewis

A look at hidden performance indicators conducted through the lens of the Oakland A baseball team - an organization that consistently fought above its weight class.(Highly Recommended)
Malcolm Gladwell

How we make instant judgments (thin slicing) and why this can be an efficient and accurate way of making decisions. The book would be improved with analysis of why and when this has occasionally disastrous consequences (when suspects look guilty or mergers just seem right) but worth reading.
The Black Swan: The Impact of the Highly Improbable
Nassim Nicholas Taleb

An occasionally obtuse and difficult read but nevertheless worthwhile book about why rare but significant events that lie outside of normal distributions (fat tails) are important.
The Paradox of Choice: Why More Is Less
Barry Schwartz

Why more is often less.
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell

An oft and well cited book on why some things achieve contagion and others do not (Very readable).
Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
Ian Ayres

A very readable book on why mathematical analysis beats intuition and why simple models are often more accurate than complex ones.
Fooled By Randomness: The Hidden Role of Chance in Life and in the Markets
Nassim Nicholas Taleb

An investment favorite on the role of randomness and serendipity.
How Doctors Think
M.D., Jerome Groopman

A look at common decision mistakes in the context of medical diagnosis.
Decision Traps: Ten Barriers to Brilliant Decision-Making and How to Overcome Them
J. Edward Russo and Paul J.H. Schoemaker

A prescriptive guide to better decision making.
Hard Facts, Dangerous Half-Truths, and Total Nonsense
Jeffrey Pfeffer and Robert I. Sutton

A guide to evidence based decision making. Particularly insightful in the context of Blink (see above) and counter intuitive misjudgments.